Private Label Brands
Best Yet®, Piggly Wiggly®, White Rose®, Exceptional Value™ and Nature’s Finest® brands are owned and licensed by C&S Wholesale Grocers. We are also the licensed distributors of both the IGA® and Parade ®labels.
Best Yet® Brand
We call it heritage, but you could also call it tradition. Since 1893, Best Yet® has worked continuously to earn its reputation as a brand of dependable products. Best Yet® offers a national brand equivalent and quality products priced competitively, including truckload buying opportunities.
Consumers are buying store brand private label products today more than ever, with the objective of purchasing high-quality products with the best possible value, at a savings over the national brand equivalent. The Best Yet® brand, owned by an affiliate of C&S, has been addressing these needs for over 100 years! The Best Yet®label design provides a family look to the private brand line that is easily recognized across all product categories.
The Best Yet® product assortment offers a vast array of choices throughout the store. From our Community Cash Back Program for non-profit organizations to our Double Your Money Back Guarantee – Best Yet® is the brand of choice!
Piggly Wiggly® Brand
Piggly Wiggly, America's first true self-service grocery store, was founded in Memphis, Tennessee in 1916 by Clarence Saunders and has become a southern icon.
In grocery stores of the early 1900s, shoppers presented their orders to clerks who gathered the goods from the store shelves. Saunders, a flamboyant and innovative man, noticed this method resulted in wasted time and man-hours. So, he came up with an unheard-of solution that would revolutionize the entire grocery industry – .
Today's Piggly Wiggly retailers know and understand their customers, as well as the communities in which they live and work. The Piggly Wiggly brand proudly stands for quality and integrity and to the millions of customers it serves - is a trusted friend.
Since its founding in 1916, having the vision to anticipate the ever-changing needs of their customers has positioned Piggly Wiggly retailers and the Piggly Wiggly brand to remain a viable presence in the supermarket industry today, and in the years to come.
Since 1886, the White Rose Brand has been a trusted household mane in the New York metropolitan area and adjoining states in the Northeast. These customers recognize that they can purchase high quality products with the best value at a savings over the national brand. We have refreshed the packaging inclusive of adding a Double Your Money Back Guarantee.
We embarked on a journey to develop a full-fledged “value” label to appeal to value conscious consumers. We have been successful with this label in Center Store selling to independents nationwide. This brand segment provides a value niche for independent grocers.
This brand offers natural and organic offerings in our perishable departments to our independent retailers.