Pricing competition today is fierce, even among upscale retailers. For independent supermarkets in saturated locations, having the right pricing strategy is critical. It’s just as important in less competitive markets, if you want to maximize your sales and profitability.
C&S can help you with the right pricing strategy for your marketplace and your needs. We combine up-to-date information about base-zone and competitive pricing with consumer research, best practices and trends to help you price effectively.
Our unique Hybrid-Pricing Strategy blends an aggressive weekly ad program with a full complement of timely in-store price reductions to give shoppers value across your whole store. These programs support your value image and mass display opportunities — all timed to the selling seasons in your marketplace.