Keene, N.H. – C&S Wholesale Grocers, Inc. announced today that it has selected AppCard Inc., the leading Personalized Marketing and Shopper Analytics Platform for independent grocers, as its next generation customer loyalty and digital coupons partner. The company expects to launch this new platform as early as August in both the Pennsylvania and South Carolina markets before expanding the solution nationwide.
C&S, the largest wholesale grocery distributor in the United States, has made it a priority to implement a modern and scalable omni-channel digital marketing platform. This solution will help the thousands of independent grocers it serves move toward a personalized customer experience that will provide a competitive advantage in the fast-moving market.
AppCard services more than 1,400 independent grocers and 17 million households across the United States, Canada, Japan, and South and Central America, by offering a unique combination of actionable data, advanced marketing tools and a highly sophisticated promotions and campaign engine. AppCard’s advanced API tools and integration capabilities will allow C&S to create the desired omni-channel experience by seamlessly weaving loyalty and digital coupons into its in-store kiosk, website, mobile and eCommerce solutions.
“For the past year, we have worked diligently to ensure that the strategic partner and solution we selected will set our retailers up for success for years to come,” said Corey Quiring, Vice President of Retail Services at C&S. “We’re excited about our partnership with AppCard. Their service, expansive digital coupons offering and Artificial Intelligence with learning-based personalization will elevate the customer experience and help our retail customers compete and grow.”
“C&S and AppCard share a very clear vision, the future of grocery for the independent is contingent upon their ability to deliver an exceptional and personalized customer experience through digital coupons and compelling offers,” said Eran Harel, Vice President of Corporate Development and Strategic Partnerships at AppCard. “We are thrilled to kick-start our partnership and humbly accept the responsibility to help C&S position their retailers with this competitive advantage.”
About C&S Wholesale Grocers, Inc.
C&S Wholesale Grocers, Inc. is the largest wholesale grocery supply company in the U.S. and the industry leader in supply chain innovation. Founded in 1918 as a supplier to independent grocery stores, C&S now services customers of all sizes, supplying more than 7,700 independent supermarkets, chain stores, military bases and institutions with over 137,000 different products. We are an engaged corporate citizen, supporting causes that positively impact our communities. To learn more, please visit www.cswg.com.
About AppCard Inc.
AppCard Inc. is the leading personalized marketing and shopper analytics platform for the independent grocers. Servicing more than 1,400 independent grocery locations across the US, Canada, Japan, and South and Central America. Using machine learning and AI, AppCard’s premise is the ability to make data actionable and deliver the right offer to the right shopper at the right time. We process more than 500 million transactions annually and reach over 17 million US households. For more information visit www.appcard.com.
Lauren La Bruno
Vice President of Communications & Change Management
C&S Wholesale Grocers, Inc.