Private Label Brands

Both the Best Yet® and Piggly Wiggly® brands are owned and licensed by C&S Wholesale Grocers.

Best Yet® Brand

We call it heritage, but you could also call it tradition. Since 1893 Best Yet® has worked continuously to earn its reputation as a brand of dependable products.

Consumers are buying store brand private label products today more than ever, with the objective of purchasing high quality products with the best possible value, at a savings over the national brand equivalent.

The Best Yet® brand, owned by C&S, has been addressing these needs for over 100 years!

Our new Best Yet® label design provides a family look to the private brand line that is easily recognized across all product categories.

The Best Yet® product assortment offers a vast array of choices throughout the store. From our Community Cash Back Program for non-profit organizations to our Double Your Money Back Guarantee® – Best Yet® is the brand of choice!

Piggly Wiggly® Brand

Piggly Wiggly®, America's first true self-service grocery store, was founded in Memphis, Tennessee in 1916 by Clarence Saunders and has become a southern icon.

In grocery stores of the early 1960s, shoppers presented their orders to clerks who gathered the goods from the store shelves. Saunders, a flamboyant and innovative man, noticed this method resulted in wasted time and man-hours. So, he came up with an unheard-of solution that would revolutionize the entire grocery industry – he developed a way for shoppers to serve themselves.

Today's Piggly Wiggly® retailers know and understand their customers, as well as the communities in which they live and work. The Piggly Wiggly® brand proudly stands for quality and integrity and to the millions of customers it serves - Piggly Wiggly® is a trusted friend.

Since its founding in 1916, having the vision to anticipate the ever-changing needs of their customers has positioned Piggly Wiggly® retailers and the Piggly Wiggly® brand to remain a viable presence in the supermarket industry today, and in the years to come.