Pricing competition today is fierce, even among upscale retailers. For independent supermarkets in store-saturated regions, having the right pricing strategy is critical. It's just as important in less competitive markets if you want to maximize your sales and profitability.
C&S can help you with the right pricing strategy for your marketplace and your needs. We combine up-to-date information about base zone pricing and competitive pricing with consumer research, best practices and trends to help you price effectively.
Hybrid Pricing Strategy
Our unique Hybrid Pricing Strategy blends an aggressive weekly ad program with a full complement of timely in-store price reductions to give your shoppers value across your whole store. We offer a wide variety of in-store price reduction programs to support your value image and mass display opportunities -- all timed to the selling seasons in your marketplace.